Strategizing Your Social Media
The other day I was having a conversation with my good friend Ethan who just started a podcast called Rox Talk . He had a few questions about how to best utilize various social media platforms to spread awareness of his podcast and get new listeners, so I took some time and wrote up a social media strategy for him. This is specific to Rox Talk and his podcast, but replace any mentions of "Colorado Rockies" and "podcast" and you can easily apply this to your business, or personal endeavors. ROX TALK SOCIAL MEDIA STRATEGY FACEBOOK Facebook is like your equivalent of having a store front in a strip mall. It’s where people come to check out what’s going on with your business. It really pays off to have a STRONG, aesthetic profile. And by that I mean having a profile picture and cover photo that are cohesive. Cover photos are extremely powerful tools and can be used to promote upcoming podcasts, lead listeners to your website, or even sell shit online.
