Strategizing Your Social Media

The other day I was having a conversation with my good friend Ethan who just started a podcast called Rox Talk. He had a few questions about how to best utilize various social media platforms to spread awareness of his podcast and get new listeners, so I took some time and wrote up a social media strategy for him. This is specific to Rox Talk and his podcast, but replace any mentions of "Colorado Rockies" and "podcast" and you can easily apply this to your business, or personal endeavors. 

ROX TALK SOCIAL MEDIA STRATEGY

FACEBOOK

• Facebook is like your equivalent of having a store front in a strip mall. It’s where people come to check out what’s going on with your business. It really pays off to have a STRONG, aesthetic profile. And by that I mean having a profile picture and cover photo that are cohesive. Cover photos are extremely powerful tools and can be used to promote upcoming podcasts, lead listeners to your website, or even sell shit online. Also a well designed cover photo provides legitimacy and lets people coming to your page know that you aren’t a schmuck. 
• Facebook also allows you to link pretty much everything you want from your profile. Website, store, podcast links, etc. so make sure to have EVERYTHING you’d want to find on a podcast you were just checking out. Make sure you have clear, findable contact info on there - lots of people check Facebook to find out how to get a hold of you to do business.

• Facebook is a great tool for getting people to “share” your content. They have literally included a “share” button on their platform, where your followers can easily click it and share it with all of their followers, which if you get enough people to do it, it can grow exponentially. 
• I think the most powerful and utilizable tool that Facebook offers is Facebook ads… You can quite literally target any specific kind of person down to the area code of where they live. It’s a fantastic and affordable way to effectively put up an “online billboard” and attract potential new fans and listeners. So for yourself, I wouldn’t limit yourself to JUST Colorado people, there are probably people all over the country and even world who like the Rockies, so you can run ads based off people who like “Colorado Rockies” and with the right picture, or snippet from a podcast you can bring in new fans (I can go into more details about how to do this later.

INSTAGRAM

• This is the face of your brand and can give it a lot of life. What kind of vibes does RoxTalk give off? Does everything have a similar feel and look cohesive? Is there a variety in the TYPE of content that is being posted? 
• The more variety you can include in your content (pictures, podcast video snippets, live footage from a game, interviews, funny skits) that reinforce your brand, people will be able to formulate a better idea in their head of what you’re all about.
• Basically you have 7 days a week to get your brand across and then next week, reinforce it using similar, but not the exact same tactics. 
• Instagram is also a fantastic place to interact with listeners (fans) and in turn attract people to your page. Go through and spend at least an hour a day liking and commenting on your followers pictures and then responding to anybody who is engaging you (i.e. if you leave a comment and someone responds to you, make sure you go back and respond to them as much as they are willing to engage with you). 
• To get more followers, I would start with finding other local podcasts with demographics that you think match yours, go to the rockies Instagram page and then start following the people who are engaging with posts (comments, likes). Spend a few days interacting with the new people you have followed and most times people will follow you back, unless they genuinely aren’t interested in what you’re doing, then that’s fine. There are apps you can use to unfollow people who aren’t following you back, but it’s worth it to spend at least 2 weeks interacting with a new batch of followers and if you can bring them to your shit.

TWITTER

• I think this is the most underutilized one of social medias. It’s a fantastic place to get online and bust your ass to promote your shit all day cause it’s so fast paced and content doesn’t go stale. 
• Go to to the search bar and type in “Colorado Rockies” “Jon Gray” and then go to “LATEST” which will bring up all the latest Tweets in the last 24 hours.
• Go through and respond to the tweets you see fit and try and join in on the conversation. Like Gary Vee said its the “water cooler” of society and people are on that shit all day just talking about random ass shit. So if you can chime in with some knowledge, wit, or originality, you may turn some heads. It’s also worth while to follow a person you have been interacting with, so you can start to form a relationship and hope they follow back.
• Like you mentioned, it’s also a place where you can Tweet at literally any famous person and potentially have them see it. I’d go through and make a list of radio personalities, players, and any baseball related entities that you think would be good to connect with, follow them and start to connect with them. After some time of responding to their tweets, you could potentially get on their radar enough where they check out your podcast, or even agree to come on it.
• Also, because of the speed and frequency of tweets it’s also a great place to be spouting out anywhere from 8-15 posts a day, so people who are following you on there also see you are active and have something to respond to if they felt like interacting. 
• ****IMPORTANT***** If you can connect with “micro-influencers” (people who have anywhere from 1K-5K followers) and get them to repost your shit, that’s huge. Often times it’s just some witty kid with a large, random following of people who like his personality, but if you find one of those kids and he likes baseball and tweets out “Yo Rox Talk is fuckin lit” then you could potentially have a solid amount of his, or her following come see what’s up with you. This is a little harder and requires some finesse, but if you can pull it off it could seriously help the business.

Hope this helps. 

- Esteban